Prices of unlimited voice bundle plans, too, have been increased by Rs 20 to Rs 501, across all plans under this category. Under the revised tariffs, the base Rs 79 plan will now cost Rs 99, giving taking worth a similar amount, 200MB data and 1 paise per second voice tariff with a validity of 28 days. He added that a lower proportion of voice-only customers can also help Airtel in re-farming some of the 2G/3G spectrum for 4G usage, which can reduce operating expenses as well as reduce the requirement of the further spectrum. “The most notable is hike is in tariff of voice-only plan to INR99 (for 28 days) from INR79 (~25% hike), which is in-line with historical pricing actions (Dec 2018: INR: INR45 July 2021: INR79), and possibly aiming to shift non-data customers to data customers, which can lead to higher ARPU,” said Tarwadi. He added that the ratings firm would now monitor subscriber churn, especially in voice-only customer base, as historically such price hikes have led to sim-consolidation, leading to a decline in the overall subscriber base. The tariff hike paves way for other telecom companies also to take similar pricing action which would further reduce industry competitiveness and aid ROCEs.” Prashant Tarwadi, Director – Large Corporates at India Ratings and Research, said that the hikes would likely meaningfully improve Airtel’s ARPU as it was “one of the sharpest and most broad-based (spanning across various tariff plans) witnessed in the recent past.
The sector has been waiting for a tariff increase and soon Vi and Jio are expected to follow suit. Even more important, this will give Airtel the elbow room to roll out 5G in India,” said Airtel. “We also believe that this level of ARPU will enable the substantial investments required in networks and spectrum.
0 kommentar(er)
